Find your inner “PHI”

Find your inner “PHI”

Dr. Arthur Swift is probably not a name you know, but his revolutionary BeautiPHIcation concept has changed the world of cosmetic procedures by utilising and enhancing the natural shape and features of the face. 

Jackie Donnelly and Deborah McNally at The Clinic on Belfast’s Lisburn Road, are pioneering this technique in Northern Ireland.

Dr. Swift trademarked BeautiPHIcation, the ground-breaking methodology of non-surgical facial enhancement, to establish the equal proportion and symmetry of the face’s defining features. A combination of cosmetic injectables and dermal fillers are injected into the face to enhance features and restore smooth contours to correct and perfect any flaws, wrinkles or fine lines.

This beauty model is built upon Leonardo Da Vinci’s mathematical concept of “phi” which has been translated onto the face, to enhance the facial symmetry and give you the best and most natural look.  Adopting the BeautiPHIcation approach ultimately enhances the entire shape of the face by mapping out and amplifying the lip proportion, eyebrow shape, jaw-line contour and cheek inflation, leaving you looking fresh and revitalized.

How does the treatment work?

By using a combination of anti-wrinkle injections and dermal fillers, this unique treatment focuses on the structural focal points of the face to rejuvenate fine lines and wrinkles, which helps boost the structure and contours of the face. Anti-wrinkle injections consist of tiny injections which are inserted under the skin to relax the muscles, prevent them from involuntarily contracting and reducing excessive facial movements. This redefines the jawline and improves the appearance of lines and wrinkles across the forehead and mouth.  Anti-wrinkle injections are a fantastic way of reducing the noticeability of stress and the appearance of deep frowning lines.

The next step in the procedure is Dermal fillers. Fillers temporarily halt the ageing process by restoring the volume and elasticity of the skin under the eyes and around the cheeks. Hyaluronic acid is injected into the skin to volumize the skin’s surface and to diminish the appearance of lines and wrinkles. This treatment is perfect for restoring definition in the cheeks and filling out hollows under the eyes. Fillers can also be injected into the lips to achieve your goal pout and to give more symmetrical dimensions. Dermal fillers are a quick, safe and effective way to achieve a healthier, softer and ultimately more youthful look.

The entire treatment process should take no more than 1-hour and is virtually pain-free. Our experienced medical practitioners will talk you through each step of the procedure so you feel at ease throughout the session. Results are visible within three to seven days and have long-lasting effects.

What are the results?

Following the BeautiPHIcation theory, there are several attributes that contribute to the finishing touches of a person’s face.

  • Facial shape across the chin, cheeks and overall symmetry
  • Eyebrow shape
  • Nose shape
  • Length and height of lips
  • Skin texture

The treatments at The Clinic will lift your appearance by reviving tired looking skin, diminishing drooping of the cheeks and plumping out any hollows around the eyes. Skin will be volumised, showing off a more youthful, fresh-faced and revitalised appearance lasting up to 18 months or more.

What next?

Book a one to one consultation with one of our experienced medical practitioners, who will discuss and advise on the most suitable treatment for your skin type and requirements.